Appella is an independent brand naming agency comprising Andrew McCrum M.A. (London), in charge of brand name creation and analysis and Tom Hope, Trade Mark lawyer and former senior partner in charge of trade mark protection at Linklaters (International lawyers).

We create company and product names quickly, comprehensively covering the existing vocabulary, that are memorable, (optionally) international and free from conflicting and competing trade marks.

We also offer consultancy for new businesses who want to create their own names.

We use our proprietary software suite that is unrivalled in its field to enable us to find the most appropriate name for your company or product.

Our clients include Kelloggs, Ernst and Young and Nestlé. Our recent names include, Oyster (London Transport smart card), Little Notions (confectionary), Engage (sponsors of Superleague Rugby League) and Bailey's Glide.